This diagram is not very clear but it basically shows how social class has changed from previous years to today. In the past, there were mainly three groups, the upper, middle and lower class. Now it is not that simple, there are also sub groups now and it is harder now to class people, as to which group the belong to.
Here is a video, which describes simply what social class is.
This video shows what is generally shown in families of the upper, middle and lower class. The lower class is usually stereotyped at having more children, marketers can use this to their advantage as they will be able to offer good deals for the family and extra discounts if they bring children. The husband and wife are usually not living together, so marketers will have to find ways of getting the families back together and this will get them to spend money on the marketers products. Generally the lower class do not have alot of money so they will look for value rather than quality.
This advert from Asda shows that every family will want to celebrate Christmas but not all have tonnes of money. Asda are offering cheaper alternative to high quality so this advert is targeting the lower class.
This Christmas advert from M And S is, I think, tageting the middle class. It does not involve price too much and it is a little more about quality then value. At one point it Wallace actully mentions 'lots of stuff delivered to your door', I think this is a good point to mention because middle class people like abit of luxury with their purchase and this would be a good example.
This advert from Harrods is a good examaple of what upper class people like. There are no prices mentioned in it and its alot about quality. Upper class people like their to be a lot of luxtury and quality.
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