For the perception experiment in the lecture, our group decided to to a product packaging test for this. It was a good experiment because it helped see how packaging effects the buyers decisions.
The reason for doing this was to see if factors apart from taste really affect our purchase decisions when we buy something or whether it was other perceptions that influence the purchasing decisions These are the chocolates we decided on as a group.
The structure of the expeeriment was that we would show the people the packaging and imagine they had never ate the chocolates before, which one would they go for. This should show us which chocolates people choose based on just the packaging. For example if some one is buying a particular chocolate for the first time, what would attract that customer to buy that particular chocolate?
From the results, we saw that if they were buying the chocolates for the first time, they would buy the Divine. This they said is because the packaging looks very good and they woul want to buy it.
There was, however, one problem with the experiment, many of the people in the class had already ate the chocolates so there was a bias towards the certain chocolates.
Product packaging is very good at genmerating popularity for the product. If you stripped the label off a traditional bottle of Coca-Cola -the curvy, small container-everyone would still know what it was.
So product packaging is very important and marketers will ahve to design their packaging to fit their target audience. If the product is good and the packaging is rubbish, the product will not attract as much attention as it would have with eye catching one.
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