The 14th - Generational marketing

Generational marketing is 'the method of marketing to a specific generation is affecting the way that we promote and sell products and services. We are all a product of our generation. Each generation have their own characteristics, because of this as a marketing target we can usually categorize by generations by the way that we act and speak as well as our belief systems.'



There are four different generations advertisers market to:
1.Millenials or Generation 2001ers, born after 1980 - Millennials are from the age group of 7 to 27 years old. This group is basically young children to young adults. They have grown up in the technology and love their computers, iPods etc.
This advert I think is very good for the younger generation. Firstly its for a games console and a very popular game so this generation is familiar with this technology. Also the advert has humour and it is good at making people remember the advert.

2.Baby Busters or Generation Xers born between 1965 and 1980 - Generation X are between the age of 28 to 48 years. They have grown up through the 70s and through the financial boom of the technology bubble. This advert below is good, I think, for this generation, I think most men this age would have young children so this advert will be good for this generation.



3.Baby Boomers born between 1946 and 1964 - These sound like they are babies but this generation is basically between the ages of 49 to 66. They have grown up through the 60s and have seen some of the greatest pop bands in their time.



4.Mature Citizens born between 1909 and 1945 - this is the oldest generation, these are over the age of 60. These are the people who have grown up through the Second World War, this is the only major event which happened in their young generation but they have lived through everything all the other generations are going through. So they are the most experienced and wiser in my opinion. So the best advert, for them I think would be the Hovis advert. It shows the last 122 years. I'm not saying they are that old but they have lived through and some have personally experienced some of the events.